When someone visits your website, you only have a few seconds to turn a person into a customer before they leave your site forever. If you can encourage them to sign up for your newsletter, you can send them valuable information and special offers on an ongoing basis allowing you to forge a relationship with them. Studies have shown that 5 – 8 contacts with an individual are needed before a sale is made…
You may have set up Facebook, Twitter, maybe even an RSS feed of blog posts, but don’t discount what a newsletter can do for your business – and for your customers.
When your visitors sign up to your mailing list via your newsletter sign up form, you are in control of what you send and when you send it; and email newsletters cost almost nothing to send compared to paper newsletters – these being distinct advantages! By the way – your newsletter should provide valuable and useful information, and don’t forget the ATTENTION GRABBING HEADLINE!
It’s important not to be annoying or self-serving in your newsletters; I always recommend only very subtle selling, if any, especially in the first 2 – 3 newsletters, then perhaps add a special offer in the fourth newsletter. Obviously it depends on what industry you are in as to what the right mix is. You should, of course, have links to your blog posts that are relevant to the content in the newsletter. Also, don’t discount the value of getting people to sign up at your counter or in your office on paper for the newsletter – you can get a lot of people via old fashioned techniques! If you do that, one important thing is to make sure you do add them to the newsletter in the next few days so they remember you.
Mailing lists are simple to set up and maintain, if you would like a consultant to contact you to assist you in setting up a contact form and mailing list, give us a call. Mailing lists are a thing that builds up over time; if you start today, you could surprise yourself by how quickly you build up a big list – and that can be a valuable asset to your business. After all is said and done, business is about human contact, and a quick note with some helpful and friendly information can be one way of staying in touch that costs very little.
Contact us today and get 15% off the setup of a newsletter mailing list.